Privacy Policy

Effective Date: 12.11.2025

This Privacy Policy outlines how Natureway Organic Fresh ("we", "our", or "us"), the owner and operator of Naturanna (the “Brand”) and the website www.naturannaorganic.com (the “Site”), collects, uses, discloses, and safeguards your personal information.

We are committed to protecting your privacy and ensuring your personal data is handled in accordance with applicable data protection laws, including the Information Technology Act, 2000 (India), and Shopify’s own security standards.

1. Information We Collect

We collect different types of information from users to provide and improve our services, fulfill orders, and communicate effectively.

a) Personal Information You Provide

When you interact with our Site, we collect the following voluntarily submitted data:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment method details (via secure third-party gateways)
• Any messages, queries, or feedback submitted via contact forms, chat, or email
• Marketing preferences and communication opt-ins

b) Automatically Collected Information

When you visit or use our Site, we may automatically collect the following data:

• IP address
• Browser type and version
• Device type and operating system
• Time zone and language settings
• URLs visited before and after using our Site
• Product pages viewed and time spent on each
• Search terms used on the Site
• Purchase history (if logged in)

c) Cookies and Tracking Technologies

We use cookies, pixels, beacons, and similar technologies to enhance user experience, analyze performance, and support personalized advertising. For more details, refer to our Cookies Policy.[FN1] 

2. How We Use Your Information

We use your information for the following purposes:

a) Order Fulfillment and Customer Support

• Process transactions and deliver orders
• Provide order updates, receipts, shipping confirmations
• Manage returns and refunds
• Provide customer service and resolve complaints

b) Marketing and Communications

• Send promotional emails, newsletters, or offers (only if you opt-in)
• Show relevant ads via social media platforms and search engines
• Notify you about new products or changes in our policies

c) Analytics and Improvements

• Understand how users interact with our Site
• Monitor trends, usage, and activities
• Improve website performance, design, and content

d) Security and Compliance

• Detect, investigate, and prevent fraudulent or illegal activity
• Enforce our Terms & Conditions
• Comply with applicable laws, regulations, or legal processes

 

 

3. Legal Bases for Processing (If Applicable)

Under certain data protection laws, we rely on the following legal bases to process your personal data:

• Your consent (for marketing or optional cookies)
• Contractual necessity (to fulfill your orders)
• Our legitimate interests (e.g., site improvement, fraud prevention)
• Legal obligation (compliance with tax and consumer laws)

4. Disclosure of Personal Information

We may share your information with:

• Shopify, our eCommerce platform
• Payment processors (e.g., Razorpay)
• Logistics and delivery partners
• Marketing and analytics providers (e.g., Meta, Google Ads, Klaviyo)
• Professional advisors (accountants, auditors, legal counsel)
• Government authorities, when required by law

All third-party service providers are contractually bound to maintain the confidentiality and security of your information.

5. International Data Transfers

As we use services like Shopify and Google, your personal data may be transferred to and processed in countries outside of your own, including the United States and Canada. We ensure that such transfers comply with applicable data protection laws and implement necessary safeguards, such as standard contractual clauses.

Data Security

We take the security of your personal information seriously and are committed to protecting it from unauthorized access, use, disclosure, or destruction.

Our website is hosted on Shopify Inc., which provides us with a secure online e-commerce platform. Shopify uses industry-leading security measures, including but not limited to:

• PCI DSS-compliant infrastructure to securely handle payment transactions
• Secure Sockets Layer (SSL) encryption technology to protect data transmission
• Firewall and intrusion detection systems to prevent unauthorized access
• Strict access controls and internal data protection protocols
• Data encryption both in transit and at rest (where applicable)

Despite these safeguards, no method of transmission over the internet or electronic storage is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

If you have reason to believe your interaction with us is no longer secure (for example, if you feel your account has been compromised), please contact us immediately at customercare@naturannaorganic.com.

7. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

• Fulfilling orders
• Providing customer support
• Meeting legal, regulatory, tax, or accounting requirements

When data is no longer required, we securely delete or anonymize it.

8. Children’s Privacy

Our Site does not knowingly collect personal data from minors.

We do not use age verification tools, but if we are notified or discover that a child under 18 has submitted personal information without verified parental consent, we will:

• Disable any associated accounts
• Take steps to prevent further collection

Parents or guardians may contact us at customercare@naturannaorganic.com to request deletion of a minor’s data.

9. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or update of inaccurate data
• Request deletion of your data
• Withdraw consent to marketing communications
• Object to or restrict data processing
• Port your data to another service provider

To exercise your rights, email us at customercare@naturannaorganic.com with the subject: Data Rights Request. We will respond within the timeframes required by applicable law.

10. Third-Party Links

Our Site may contain links to third-party websites, plug-ins, or services. We are not responsible for their privacy practices. We recommend reviewing their privacy policies before submitting any personal data.

11. Changes to This Policy

We may revise this Privacy Policy periodically to reflect updates in our practices, services, or legal requirements. Updates will be posted here with a revised effective date.

If the changes are material, we may notify you via email or prominent notice on our website.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Natureway Agro Products
Brand: Naturanna
Email: customercare@naturannaorganic.com

Phone: +91 9230976024
Website: www.naturannaorganic.com
Business Address: 79/10, KK Majumdar Road, Kolkata - 700075